Since posting my 2005 traffic figures recently, I’ve received many questions 
about how I was able to start this web site from scratch and build its traffic 
to over 700,000 visitors per month (Jan 2006 projection) in about 15 months – 
without spending any money on marketing or promotion.  Building a high-traffic 
web site was my intention from the very beginning, so I don’t think this result 
was accidental.
My traffic-building strategy isn’t based on tricks or techniques that will go 
out of style.  It’s mainly about providing genuine value and letting word of 
mouth do the rest.  Sadly, this makes me something of a contrarian today, since 
I happen to disagree with much of what I’ve seen written about traffic-building 
elsewhere.  I do virtually no marketing for this site at all.  My visitors do it 
for me, not because I trick them into doing it but simply because they want 
to.
Here are 10 of my best suggestions for building a high traffic web 
site:
1. Create valuable content.
Is your content worthy of being read by millions of people?  Remember that 
the purpose of content is to provide value to others.  Do you provide genuine 
value, and is it the best you’re capable of providing?
When I sit down to write, I sometimes imagine myself standing on an outdoor 
concert stage before an audience of a million people.  Then I ask myself, “What 
shall I say to this audience of fellow human beings?”  If a million people each 
spend five minutes on this site, that’s nearly 10 person-years total.  I do my 
best to make my writing worthy of this differential.  I don’t always succeed, 
but this is the mindset that helps me create strong content.
Think about the effect you want your writing to have on people.  Since I 
write about personal growth, I want my writing to change people for the better.  
I want to expand people’s thinking, to raise their consciousness, and to help 
them eliminate fear from their lives.  If my writing doesn’t change people’s 
thinking, actions, or awareness, then my value isn’t being transferred well 
enough.
When you focus on providing real value instead of churning out disposable 
content, your readers will notice.  And they’ll refer others to your site – in 
droves.  I typically see at least 10 new links to my site appearing each day 
(mostly via trackbacks but also via vanity feeds).  I’m not going out and 
requesting those links – other bloggers just provide them, usually because 
they’re commenting on something I’ve written.  Many fellow bloggers have also 
honored StevePavlina.com with a general recommendation for the entire site, not 
just links to my individual blog posts.  It’s wonderful to see that kind of 
feedback.
Strong content is universally valued.  It’s hard work to create it, but in 
the long run it generates lots of long-term referral traffic.  I’d rather write 
one article I’m really proud of than 25 smaller posts.  It’s been my experience 
that the best articles I write will outperform all the forgettable little posts 
I’ve made.  Quality is more important than quantity.  Quantity without quality, 
however, is easier, which is one reason so many people use that strategy.  
Ultimately, however, the Internet already contains more quantity than any one of 
us can absorb in our lifetimes, but there will always be a place for good 
quality content that stands out from the crowd.
If you have nothing of genuine value to offer to a large audience, then you 
have no need of a high-traffic web site.  And if there’s no need for it, you 
probably won’t get it.  Each time you write, focus on creating the best content 
you can.  You’ll get better as you go along, but always do your best.  I’ve 
written some 2000-word articles and then deleted them without posting them 
because I didn’t feel they were good enough.
2. Create original content.
Virtually everything on this site is my own original content.  I rarely post 
blog entries that merely link to what others are writing.  It takes more effort 
to produce original content, but it’s my preferred long-term strategy.  I have 
no interest in creating a personal development portal to other sites.  I want 
this site to be a final destination, not a middleman.
Consequently, when people arrive here, they often stick around for a while.  
Chances are good that if you like one of my articles, you may enjoy others.  
This site now has hundreds of them to choose from.  You can visit the articles section to read my (longer) feature articles or 
the blog archives to see an easy-to-navigate list of all my blog 
entries since the site launched.
Yes, there’s a lot to read on this site, more than most people can read in a 
day, but there’s also a lot of value (see rule #1).  Some people have told me 
they’ve read for many hours straight, and they leave as different people.  I 
think anyone who reads this site for several hours straight is going to 
experience a shift in awareness.  When you read a lot of dense, original content 
from a single person, it’s going to have an impact on you.  And this content is 
written with the intention to help you grow.
Although I’m not big on competing with others, it’s hard to compete with an 
original content site.  Anyone can start their own personal development web 
site, but the flavor of this site is unique simply because no one else has had 
the exact same experiences as me.
While I think sites that mainly post content from others have the potential 
to build traffic faster in the beginning, I think original content sites have an 
easier time keeping their traffic, which makes for a more solid, long-term 
foundation.  Not everyone is going to like my work, but for those that do, 
there’s no substitute.
3. Create timeless content.
While I do occasionally write about time-bound events, the majority of my 
content is intended to be timeless.  I’m aware that anything I write today may 
still be read by people even after I’m dead.  People still quote Aristotle today 
because his ideas have timeless value, even though he’s been dead for about 2300 
years.  I think about how my work might influence future generations in addition 
to my own.  What advice shall I pass on to my great grandchildren?
I tend to ignore fads and current events in my writing.  Wars, natural 
disasters, and corrupt politicians have been with us for thousands of years.  
There are plenty of others who are compelled to write about those things, so 
I’ll leave that coverage to them.
Will the content you’re creating today still be providing real value in the 
year 2010?  2100?  4000?
Writing for future generations helps me cut through the fluff and stay 
focused on the core of my message, which is to help people grow.  As long as 
there are people (even if our bodies are no longer strictly biological), there 
will be the opportunity for growth, so there’s a chance that at least some of 
what I’m creating today will still have relevance.  And if I can write something 
that will be relevant to future generations, then it will certainly be relevant 
and meaningful today.
In terms of traffic building, timeless content connects with people at a 
deeper level than time-bound content.  The latter is meant to be forgotten, 
while the former is meant to be remembered.  We forget yesterday’s news, but we 
remember those things that have meaning to us.  So I strive to write about 
meanings instead of happenings.
Even though we’re conditioned to believe that news and current events are 
important, in the grand scheme of things, most of what’s covered by the media is 
trivial and irrelevant.  Very little of today’s news will even be remembered 
next week, let alone a hundred years from now.  Certainly some events are 
important, but at least 99% of what the media covers is irrelevant fluff when 
viewed against the backdrop of human history.
Ignore the fluff, and focus on building something with the potential to 
endure.  Write for your children and grandchildren.
4. Write for human beings first, computers second.
A lot has been written about the optimal strategies for strong search engine 
rankings in terms of posting frequency and post length.  But I largely 
ignore that advice because I write for human beings, not computers.
I write when I have something meaningful to say, and I write as much as it 
takes to say it.  On average I post about five times per week, but I have no set 
quota.  I also write much longer entries than most bloggers.  No one has ever 
accused me of being too brief.  My typical blog entry is about 1500-2000 words, 
and some (like this one) are much longer.  Many successful bloggers would 
recommend I write shorter entries (250-750 words) and post more frequently (20x 
per week), since that creates more search engine seeds for the same amount of 
writing.  And while I agree with them that such a strategy would generate more 
search engine traffic, I’m not going to take their advice.  To do so would 
interfere too much with my strategy of delivering genuine value and creating 
timeless content.  I have no interest in cranking out small chunks of disposable 
content just to please a computer.  Anyone can print out an article to read 
later if they don’t have time to read it now and if the subject is of genuine 
interest to them.  Part of the reason I write longer articles is that even 
though fewer people will take the time to read them, for those that do the 
articles are usually much more impactful.
Because of these decisions, my search engine traffic is fairly low compared 
to other bloggers.  Google is my #1 referrer, but it accounts for less than 1.5% 
of my total traffic.  My traffic is extremely decentralized.  The vast majority 
of it comes from links on thousands of other web sites and from direct 
requests.  Ultimately, my traffic grows because people tell other people about 
this site, either online or offline.  I’ve also done very well with social 
bookmarking sites like del.icio.us, digg.com, and reddit.com because they’re 
based on personal recommendations.  I’ve probably had about a dozen articles hit 
the del.icio.us popular list within the past year, definitely more than my fair 
share.
I prefer this traffic-building strategy because it leaves me less vulnerable 
to shifts in technology.  I figure that Google ultimately wants to make it easy 
for its visitors to find valuable content, so my current strategy should be in 
alignment with Google’s long-term strategy.  My feeling is that Google would be 
well-served by sending more of its traffic here.  But that alignment simply 
arises from my focus on providing value first and foremost.
5. Know why you want a high-traffic site.
I write because my purpose in life is to help people become more conscious 
and aware – to grow as human beings.  I don’t have a separate job or career 
other than this.  Because my work is driven by this purpose, I have a compelling 
reason to build a high-traffic web site, one that aligns with my deepest 
personal values.  More web traffic means I can have a bigger impact by reaching 
more people.  And over the course of the next few decades, this influence has 
the potential to create a positive change that might alter the future direction 
of human civilization.  Most significantly, I want to help humanity move past 
fear and for us to stop relating to each other through the mechanisms of fear.  
If I fail, I fail.  But I’m not giving up no matter how tough it gets.
Those are big stakes, and it might sound like I’m exaggerating, but this is 
the level at which I think about my work today.  Everything else I do, including 
building a high traffic web site, is simply a means to that end.  Today I’m just 
planting seeds, and most of them haven’t even sprouted yet.  A high traffic web 
site is just one of the sprouts that came about as a result of pursuing the 
purpose that drives me.  But it is not an end in itself.
What will you do if you succeed in building a high-traffic web site?  If you 
someday find yourself in the privileged position of being able to influence 
millions of people, what will you say to them?  Will you honor and respect this 
position by using it as a channel to serve the highest good of all, or will 
you throw that opportunity away to pursue your own fleeting fame and 
fortune while feeding your audience disposable drivel?
Although I launched this web site in October 2004, I’ve been writing articles 
since 1999, and feedback has allowed me to understand how small slices of my 
writing have affected certain people in the long run.  After reading something 
I’ve written, people have quit their jobs, started their own businesses, changed 
religions, and ended relationships.  While some people might find this level of 
impact ego-gratifying, for me it intensifies my feeling of personal 
responsibility for my writing.  I’ve seen that I’m able to have an impact on 
people, so I damned well better make it a good one.
This “why” is what drives me.  It’s what compels me to go to my computer and 
write something at 3am and not stop until 10am.  I get inspired often.  The #1 
reason I want more traffic is that it will allow me to help more people.  That’s 
where I direct my ambition for this site, and consequently I’m extremely 
motivated, which certainly plays a key role in taking action.
6. Let your audience see the real you.
My life and my writing are intricately intertwined, such that it’s impossible 
to separate the two.  When someone reads this web site, they’ll eventually come 
to know a great deal about me as a person.  Usually this creates a skewed and 
inaccurate impression of who I am today because I change a lot over time – I’m 
not the same person I was last year - but it’s close enough.  Getting to know 
me makes it easier for people to understand the context of what I write, which 
means that more value can be transferred in less time.
I’ve told many personal stories on this site, including my most painful and 
difficult experiences.  I don’t do this to be gratuitous but rather 
because those stories help make a point – that no matter where you find yourself 
today, you always have the opportunity to grow in some small way, and no matter 
how small those changes are, they’re going to add up over time to create massive 
lifelong growth.  That’s a lesson we all need to remember.
When I find ways to turn some of my darkest experiences into lessons that 
might help others in similar situations, it actually transforms those painful 
memories into joyful ones.  They take on new meaning for me, and I can see that 
there was a positive reason I had to endure such experiences, one that 
ultimately serves the highest good of all.  Oddly, I now find that it was my 
darkest times that help create the most light for others.
With respect to privacy, I don’t really care much for it.  I do respect other 
people’s right to privacy, so when people tell me personal stories via email, I 
don’t turn around and re-post them to my blog.  But I’m OK with being rather 
un-private myself.  The need for privacy comes from the desire to protect the 
ego, which is a fear-driven desire, and fear is something I just don’t need in 
my life.  My attitude is that it’s perfectly OK to fail or to be rejected 
publicly.  Trying to appear perfect is nothing but a house of cards that will 
eventually collapse.
I think allowing people to know the real me makes it possible to build a 
relationship with my audience that’s based on intimacy and friendship.  I 
dislike seeing people putting me on too much of a pedestal and using labels 
like ”guru” or “overachiever.”  Such labels create distance which makes 
communication harder.  They emphasize our differences instead of our 
similarities.  Communication between equals – between friends – is 
more effective.
More genuine communication means better connections with your audience, which 
means more repeat traffic and more referral traffic.  This isn’t a manipulative 
game though, and excessive or overly dramatic self-disclosure for the purpose of 
linkbaiting will only backfire.  Your reasons for storytelling must be to 
benefit your audience.  The traffic benefits are a positive side 
effect.
7. Write what is true for you, and learn to live with the 
consequences.
If the stuff I’ve written on this site means I’ll never be able to run for a 
political office, I can live with that.  I’m willing to write what is true for 
me, even if it goes against my social conditioning.  Being honest is more 
important to me than being popular.  But the irony is that because bold honesty 
is so rare among civilized humans, in the long run this may be the best 
traffic-building strategy of all.
People often warn me not to write things that might alienate a portion of my 
visitors.  But somehow I keep doing the opposite and seeing traffic go up, not 
down.  I don’t treat any subjects as taboo or sacred if they’re relevant to 
personal growth, and that includes diet and religion.  It’s no secret that I’m a 
vegan ex-Catholic.  Do I alienate people when I say that torturing and killing 
defenseless animals for food is wrong?  Perhaps.  But truth is truth.  I happen 
to think it’s a bad idea to feed cows cement dust and bovine growth hormone, to 
pack live chickens into warehouses where the ammonia from their feces is strong 
enough to burn their skin off, and to feed 70% of our grain to livestock while 
tens of thousands of people die of hunger each day.  I also think it’s a bad 
idea to pay people to perform these actions on my behalf.  It really doesn’t 
matter to me that 999 people out of 1000 disagree with me.  Your disagreement 
with me doesn’t change what went into producing your burger.  It’s still a 
diseased, tortured, chemical-injected cow, one that was doomed to a very sad 
life because of a decision you made.  And you’re still responsible for your role 
in that cow’s suffering whether you like it or not.
That last paragraph is a good example of the kind of stuff I write that makes 
people want to put me in a cage, inject me with hormones, and feed me cement 
dust.  It wouldn’t surprise me terribly if that ends up being my fate.
I write what is true for me, regardless of public opinion.  Sometimes I’m in 
the majority; sometimes I’m not.  I’m fully aware that some of my opinions are 
unpopular, and I’m absolutely fine with that.  What I’m not fine with is putting 
truth to a vote.
I take the time to form my own opinions instead of simply regurgitating what 
I was taught as a child.  And I’m also well aware that there are people spending 
billions of dollars to make you think that a burger is not a very sad, diseased, 
tortured, chemical-injected cow.  But I’m going to keep writing to help you 
remain aware of things like that, even though you may hate me for it.  
That defensiveness eventually leads to doubt, which leads to change and growth, 
so it’s perfectly fine.  I’m good at dealing with defensiveness.
I don’t worry too much about hurting people’s feelings.  Hurt feelings are a 
step in the right direction for many people.  If I’m able to offend you so 
easily, to me that means you already recognize some truth in what I’ve written, 
but you aren’t ready to face it consciously yet.  If you read something from me 
that provokes an emotional reaction, then a seed has already been planted.  In 
other words, it’s already too late for you.  
My goal isn’t to convince anyone of anything in particular.  I’m not an 
animal rights activist, and I don’t have a religion to promote.  My goal is to 
awaken people to living more consciously.  This requires raising people’s 
awareness across all facets of their lives, so they can make the big decisions 
for themselves.  It requires breaking social conditioning and replacing it with 
conscious awareness and intention.  That’s a big job, but someone has to do it.  
And if I don’t do it, then I have to admit I’m just part of the problem like all 
the other hibernating bears.
A lot has been written about the importance of transparency in blogging, and 
truth is the best transparency of all.  Truth creates trust, and trust builds 
traffic.  No games, no gimmicks… just plain old brutal honesty.  Even the people 
that say they hate you will still come back, and eventually those people will 
become your most ardent supporters.  Even if they don’t agree with you, they’ll 
learn they can trust you and that your intentions are honorable, and trust is 
more important than agreement.
8. Treat your visitors like real human beings.
Even though I’m sitting at my computer writing this, seemingly alone, I know 
you’re a real human being reading it on the other end.  My apologies to sentient 
androids who may be reading this years after it’s been written.  You aren’t just 
a number in my web stats.  Despite the technology involved and the time-space 
differential between my writing and your reading, there’s still a human-to-human 
connection between us that transcends time and space.  And that connection 
matters to me.  I feel its presence whenever I do my best writing.
While I imagine being on a stage in front of a million people when deciding 
which topic to write about, once I actually get going, I imagine having a 
one-on-one conversation with a friend.  This means revealing some of myself and 
being honest, as the last two points already addressed, but it also means 
genuinely caring about you as a person.  And that’s perhaps one of the best kept 
secrets of my success as a blogger.  I actually care about helping you grow.  I 
want you to become more conscious and aware.  I want you to experience less fear 
in your life.  And my concern for your well-being isn’t conditional upon you 
liking me.
I happen to think we have a lot more similarities than differences.  Based on 
what I know about myself, I imagine you’d like your life to be better tomorrow 
than it was yesterday.  I imagine you’d like to be happier, more fulfilled, and 
more at peace with yourself.  I also imagine you’re living below your potential 
and could use some help overcoming fear and solving certain problems to enable 
you to tap more of that potential.  And finally, I imagine you wouldn’t believe 
me if I said you can have it all for only $19.95 (as well you 
shouldn’t).
The reason I work so hard to create original content and then give it away 
for free is because I want to help as many people as possible.  I genuinely care 
what happens to this beautiful planet and to the people who live here.  It’s 
possible I actually value your life even more than you do.  This is the kind of 
motivation that never wanes.  I sometimes lose sight of it when I get caught up 
in the details, but the connection is always there, waiting for me to tap into 
it whenever I want.  This provides me with a wellspring of creative ideas and an 
inexhaustible passion for contribution.
I don’t need to play stupid marketing and sales games with you.  There’s 
nothing for you to buy here.  Even if I add some products in the future, I’m not 
going to try to manipulate you into buying something you don’t need with a slew 
of false promises.  I might make more money in the short-term by doing that, but 
it would sever our genuine connection, create a wall between us, and reduce the 
level of impact I’m able to have.  Ultimately, that approach would lead to 
failure for me, at least in terms of how I define success.  I can’t help you 
grow if I violate your trust.
I cannot force anyone to grow who doesn’t want to.  But there are a lot of 
people on this planet who are now ready to let go of low-awareness living and 
start pushing themselves to the next level of human existence.  And they need 
help to get there because it’s a difficult journey, and there are strong forces 
working against it.
Real human beings helping real human beings is ultimately what traffic growth 
is all about.  That’s precisely what a link or a referral is.  If you align 
yourself with the intention of genuinely helping people because you care, you’ll 
soon find yourself with an abundance of traffic.
9. Keep money in its proper place.
Money is important.  Obviously I have bills to pay.  Money pays for my 
computer, my high-speed internet connection, my house, and my food.  I just 
returned yesterday from a vacation that money paid for.  My wife and I had a 
great time partly because we didn’t have to worry about money at all on the 
trip.  We did everything we wanted to do without being hampered by a lack of 
funds.  And this web site paid for it.
It’s important that I generate some money from my work, but it’s not 
necessary that I extract every possible dollar.  In fact, relative to its 
traffic levels, I’m seriously under-monetizing this site.  But money is only a 
means to an end, not an end in itself.  Making a positive contribution to the 
world is a lot more important to me than money.  Money can be useful in 
achieving this objective, but human relationships are far more important.  The 
funny thing is that the less I rely on money, the more of it I seem to 
have.
I’m already making more money than I need to pay my bills, and my income from 
this site keeps going up each month.  If I simply keep doing what I’m doing, 
I’ll probably end up becoming fairly wealthy.  But money is an extremely weak 
motivator for me.  Very little of what I do today has a profit motive behind it 
except to the extent that money will fuel more important goals.  That tends to 
confuse certain people because some of my decisions align with earning money, 
but many don’t.  While I do consider myself an entrepreneur (at least it’s less 
isolating than “guru”), I only see money as a tool for enhancing and expanding 
my contribution.
While many entrepreneurs pursue money for the purpose of becoming wealthy, I 
chose a different route.  I sought to earn money for the purpose of increasing 
my freedom.  I don’t want to get myself stuck in a pattern of working for money, 
so I’m constantly turning down opportunities to make money that would restrict 
my freedom.  For example, I don’t do any consulting or coaching.  
Consequently, my calendar contains very few fixed appointments.  This doesn’t 
mean I’m idle.  It just means I spend my time doing what I freely choose to do 
instead of what others would have me do.  I require this level of flexibility to 
do my best work.
By paying close attention to how I earn money and not just how much I earn, I 
keep money in its proper place.  This allows me to stay focused on my purpose 
without getting wrapped up in less important concerns like building a brand, 
closing sales, or doing phony marketing.
I dislike it when other people use one-dimensional sales and marketing 
tactics on me, so I avoid using these techniques on this site.  I’ve sort of 
unplugged myself from the current capitalistic system and set up a side system 
of my own that I find much more congruent with conscious living.  I would love 
for other people to have the same level of freedom I enjoy each day.  I’m sure 
I’ll continue to improve my approach over time, but it’s working wonderfully so 
far.  Imagine having a business with no products, no inventory, no sales, and no 
customers, but still generating an abundant positive cashflow.
Since the income generation is largely on autopilot, I can focus my time and 
energy on creating content instead of on doing marketing or trying to sell 
something.  And being able to devote so much time to content creation without 
worrying how I’ll pay my bills makes it a lot easier to build high 
traffic.
Some business models make it very challenging to build traffic.  You have to 
spend a lot of time and energy just on lead generation, and then maybe you try 
to monetize those leads by selling a product or service.  It’s always an uphill 
struggle.
I give all my best content away for free.  Word of mouth does the rest.  So 
my traffic building strategy is more like flowing downstream.  It hasn’t been a 
struggle for me at all.  And once you have sufficient traffic, it isn’t that 
hard to monetize it without becoming an ogre.
We’ve all heard the expression, “Build a better mousetrap, and they’ll 
come.”  And we’ve also heard marketing and sales people say that this is just 
plain wrong – you have to market and sell that mousetrap effectively too.  I say 
they’re all wrong.  My approach is the equivalent of, “Build a better mousetrap 
and give it away for free, and they’ll come – and they’ll bring friends 
too.”
10. If you forget the first nine suggestions, just focus on genuinely 
helping people, and the rest will take care of itself.
One thing that turns me off about typical self-help marketing is that authors 
and speakers often position themselves as if they’re the opposite of their 
audience.  I’m successful and you’re not.  I’m rich and you’re not.  I’m fit and 
you’re not.  You need me because something is lacking in your life, I have 
exactly what you lack, and if you pay me (and make me even richer and you 
poorer), I’ll show you how you can have it too.  And if it doesn’t work for you, 
it just means you’re even more of an idiot than the people who provided my 
testimonials.
I’m sure you’ve heard this sort of nonsense many times before.
All of this I’ve-arrived-and-you-haven’t stuff is stupid.  It suggests that 
life is about destinations and that once you’ve arrived, you’re done growing and 
can just relax and sip fruity drinks for the rest of your life.  But there’s 
more to life than border crossings.  If you go from single to married or from 
non-millionaire to millionaire, that’s fine and dandy.  Crossing the border into 
parenthood was a big one for me.  But that’s only one day of my life, and to be 
honest, I didn’t have much control over it except for a decision made 
nine-months earlier (and it seemed like a pretty attractive idea at the time).  
What about all those other days though?
Growing as a human being is something I work on daily.  I’m deeply passionate 
about my own growth, so naturally I want to share this part of the journey with 
others.  If I start marketing myself with the “I’m successful and you’re not 
approach,” I hope someone will come put me out of my misery, since that would 
mean I’m done growing and ready to die.  I don’t expect to ever be done growing 
as long as I exist as a human being.  There are always new distinctions to be 
made and new experiences to enjoy.  And yes… plenty of mistakes to be made as 
well.
One of the great benefits of focusing on helping others is that it gets fear 
out of the way.  Without fear you become free to just be yourself.  You’re able 
to take intelligent risks and remain detached from any specific outcome because 
the journey is more important to you than the specific stops along the way.  
Personally it’s not the destinations that excite me but rather the unfolding 
process of discovery.  I love the anticipation of wondering what lies around 
each new bend.
If we are to help each other, we need to be partners in the pursuit of 
growth, not opponents.  So it makes no sense to put up fake walls between us.  
The ego needs walls to protect it, but if we can get past the fear-based needs 
of the ego, we’ll make a lot more progress.
There are plenty of things I could do with this site that would make me more 
money or grow traffic faster in the short-term, but I won’t do them because 
they’ll just put more distance between us.  I’ll be on my side, you’ll be on 
your side, and we’ll each be slightly afraid of the other.  I’ll be worried that 
maybe you won’t buy what I’m selling, and you’ll be worried about getting ripped 
off or taken advantage of.  We’ll just be drinking yet another round of fear, 
which is exactly the opposite of what we need to grow.
One of my biggest challenges in life right now is figuring out how to help 
enough people switch their primary polarization from fear to love.  Our emotions 
are an energy source for us (they drive our actions), and most of the world is 
still driven by fear energy.  Watching TV news is a good example; we can 
actually feel energized by watching others suffer.  Hurting animals is another 
example; we eat their fear for breakfast.  But there’s another fuel for human 
consciousness, and perhaps the best way to describe it is unconditional love.  
This isn’t the squishy emotion of romantic love – it’s a sense of connection to 
everything that exists and a desire to serve the highest good of all.  
Unconditional love, when it becomes one’s primary fuel, cultivates 
fearlessness.  In this state you still have the biological fight-or-flight 
response, but you aren’t driven by emotional worries like fear of failure or 
fear of rejection.  You feel perfectly safe regardless of external 
circumstances.  And when you have this feeling of unconditional safety, you’re 
truly free to be yourself, to embrace new experiences, and to grow at a very 
fast pace.
Personal growth is not a zero-sum game.  If you grow as a human being, it 
doesn’t harm me.  In fact, ultimately if all of us grow as individuals, it’s 
going to make this whole planet better for everyone.  When enough people switch 
their primary polarization from fear to unconditional love, this planet will 
become a true paradise.  That’s a good thing for all of us, one that’s more 
important than all the money in the world.
Perhaps you have a less ambitious goal for building web traffic than raising 
human consciousness and working towards world peace.  That doesn’t matter.  You 
can still make helping others your primary focus, and if you do that, you’ll 
find it relatively easy to build a high-traffic web site.  If you align yourself 
with serving the highest good of all, you’ll receive plenty of help along the 
way, and best of all, you’ll deserve it.
Do your best to help your visitors out of genuine concern for their 
well-being, and they’ll help you build your traffic and even generate a nice 
income from it.  It’s as simple as that.
Final thoughts
Building a high-traffic website can be very challenging if you’ve never done 
it before. These tips really only scratch the surface of what you need to know 
to succeed. Since writing this article, I found an alternative suggestion for 
those who find it difficult to build substantial traffic and income 
online. Please check out Build Your Own 
Successful Online Business for details.
 
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